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Top talent teams for top-line revenue performance.

Hotel sales directors and revenue managers are carefully selected to optimize revenue performance in order to outperform our competitors in each market. We also invest in business intelligence tools to support the expertise of our leadership.

Our sales strategy goals focus on shifting market share and building loyalty from corporate and group demand generators.

Sales leaders are certified in brand sales systems and training, leveraging all resources in our toolkit.

Ultimately, service is at the heart of our approach to these relationships, knowing trust impacts a booking far more than amenities.

Our hotel revenue management platform enables laser focus on room inventory control, pricing and the supply/demand analysis of market trends. RevPAR for our hotel portfolio has historically performed at 8% over the market index on average. Corporate revenue leaders support the hotels through budgeting and ongoing forecasting from decades of experienced analysis.

We take an integrative approach to hotel revenue management with e-commerce oversight. Our digital marketing strategies include the rapidly growing online marketplace of OTAs and other travel sites competing for bookings. It’s our job to maximize visibility through a strategic channel mix and we utilize a combination of data analytics and creative design, placing a priority on the brand channel to keep commissions at a minimum.

The Windsor culture of collaboration continues when the baton is passed from sales and revenue teams to hotel operations, as each and every guest experience provides an opportunity to gain loyalty and capture repeat bookings.